Cru Luv, LLC
Atlanta's culture
scaled into a platform.
Funding Request
$25K – $50K
Headquarters
South Downtown, ATL
Network
Terminus Hub
Founder & CEO
Sammy Tarantino
02 · Executive Summary
A scalable talent & event services platform.
Cru Luv, LLC is a culture-driven creative experiences company headquartered in South Downtown Atlanta. Through Cru Luv DJs, the company delivers professional DJ services, event production, talent management, and cultural programming throughout Atlanta and the Southeast.
Unlike traditional DJ companies, Cru Luv operates as a scalable platform — engineered to generate recurring revenue through managed DJ talent, production services, corporate partnerships, and long-term venue contracts.
Membership at Terminus Hub provides direct access to startups, founders, corporations, developers, nonprofits, and community leaders — a durable competitive moat unavailable to most competitors.
03 · The Ask
$25–50K
Growth capital · 12-month deployment
Capital directly addresses physical capacity constraints that prevent scaling to multiple simultaneous events. The company already owns professional DJ, sound, and lighting equipment and has an established client network.
01 /
Vehicle Acquisition
Mobile setup & logistics
02 /
Sound Equipment
Multi-event capacity
03 /
Lighting & Production
Venue-grade rigs
04 /
Working Capital
Multi-DJ launch reserve
04 · Projections
From founder-led to full agency.
Revenue-triggered hiring at each phase
$120K
8 – 12 / mo events
Founder-Led roster
$300K
20 – 30 / mo events
5 DJs roster
$700K+
40 – 60 / mo events
15 – 20 DJs roster
$1M+
Full agency events
Multi-market roster
Revenue trajectory
05 · Market
Atlanta is the room.
Atlanta's entertainment market is in sustained growth across the sectors that buy professional entertainment — startups, corporate experiential, hospitality, and mixed-use redevelopment.
- ✦Startup activity & innovation ecosystem
- ✦Corporate events & experiential marketing
- ✦Hospitality — hotels, rooftops, lounges, mixed-use
- ✦Community programming, festivals, activations
06 · Moat
Access, not equipment.
Cru Luv's greatest asset is relationship capital — deep South Downtown ties that create recurring bookings independent DJs can't access and large agencies can't replicate.
Terminus Hub
Startups & Founders
Hospitality Operators
Developers
City & Nonprofits
Mixed-Use Venues
07 · Team
Leadership.
Year 1
Sammy Tarantino
CEO & Creative Director
Founder-led ops, event assistant, production tech.
Year 2
+ Booking Coordinator
+ Marketing Manager
5 DJs added to roster. 2 production techs.
Year 3
+ Ops Manager
+ Talent + Production Mgr
15–20 DJs. Full event crew. Multi-market readiness.
Next Step
Let's talk about capital & culture.
Sammy Tarantino, Founder & CEO — South Downtown Atlanta
CRU LUV, LLC · CONFIDENTIAL BUSINESS PLAN · 2026